Online Advertising Meadow

Why Online Advertising Still Matters for Local Service Businesses

By @theonlineadvertisingdesk

I have spent the better part of two decades helping businesses find customers. Early in my career, I believed that local service companies - plumbers, adoption agencies, family lawyers - could get by on word of mouth and a decent yellow pages listing. That belief died somewhere around 2014, when I watched a small carpet cleaning company triple its revenue by spending two hundred dollars a month on targeted ads. That experience taught me something I have never forgotten: onli